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Health Strategy Tool

Helps to assess health conditions and create tailored strategies.
The tool provides a mature transition from a reactive approach to a proactive strategy.

DESIGN FIELD     

UX/UI DESIGN AND RESEARCH   

DESIGN PROJECT

WEB APP

6 MONTHS

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Phase 1

Kick-off workshops

We ran multiple UX workshops with the company’s team to gain a deeper understanding of their problem and needs regarding its market, customers, and broader strategy. We support this process with our well-structured templates and frameworks.

Phase 2

Discovery

We always focus on understanding the users' pain points and needs before jumping into the solution. We conducted interview sessions with the target (potential) user groups. The main aim of this phase is to collect the initial insight which is driving the problems and get a better sense of the overall context of the user journey.

We learned about the direct and indirect competitors of the company and supported this process with a comprehensive competitive audit.  

Based on the interviews, audits, and solid research, we completed the main user journey. This allowed us to identify and prioritize the content of the tool and create an achievable roadmap for the project.

Phase 3

Wireframing & Prototyping & Iterating

Our design team created initial wireframes while gathering inspiration. We linked the prototype and tested it with the company to get approval on the main user flow and the content of the tool in detail. Then we iterated this on a weekly basis and finalized this phase through feedback.

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Phase 4

Low Fidelity & User Testing

As the weeks passed, all problems were tackled one by one. In the final weeks, the prototype with low fidelity interfaces was designed to adhere to shared branding guidelines and tested with users.

Finally, our designers iterated the last version of the design with the company’s product team and after a few rounds of feedback, applied the final revisions to the interfaces.

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Phase 5

Final Submission

We exported and shared the final design deliverables which have all the specs and are ready to implement at the end of the UX design process. These deliverables included all the screen designs, different states, and edge cases. Our design team also created a UI kit with clear guidelines and rules that help to keep consistency when implementing the product.

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